{"id":2417,"date":"2025-04-17T20:55:25","date_gmt":"2025-04-17T20:55:25","guid":{"rendered":"https:\/\/digiwin.com.br\/news\/?p=2417"},"modified":"2025-04-17T20:55:25","modified_gmt":"2025-04-17T20:55:25","slug":"marketing-com-proposito","status":"publish","type":"post","link":"https:\/\/digiwin.com.br\/news\/marketing-com-proposito\/","title":{"rendered":"Marketing com prop\u00f3sito: como os profissionais est\u00e3o transformando a sociedade? 2.0"},"content":{"rendered":"<h1 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 3 []\">Marketing com prop\u00f3sito: como os profissionais est\u00e3o transformando a sociedade<\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2429 size-medium\" src=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-300x200.jpg\" alt=\"marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-300x200.jpg 300w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-1024x683.jpg 1024w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-768x513.jpg 768w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-1536x1025.jpg 1536w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-2048x1367.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">O marketing com prop\u00f3sito est\u00e1 redefinindo o papel dos profissionais de comunica\u00e7\u00e3o, indo al\u00e9m das vendas e do branding tradicional para se tornar uma ferramenta poderosa de transforma\u00e7\u00e3o social. Cada vez mais empresas e marcas est\u00e3o adotando estrat\u00e9gias que n\u00e3o apenas geram lucro, mas tamb\u00e9m impactam positivamente a sociedade.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Neste artigo, exploraremos como o marketing com prop\u00f3sito est\u00e1 sendo utilizado para promover mudan\u00e7as reais, quais s\u00e3o os principais desafios e como os profissionais podem se engajar nesse movimento.<\/p>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">O que \u00e9 marketing com prop\u00f3sito?<\/h2>\n<p>&nbsp;<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">O marketing com prop\u00f3sito \u00e9 uma abordagem que alia estrat\u00e9gias de comunica\u00e7\u00e3o a causas sociais, ambientais e culturais. Ele busca:<\/p>\n<ul class=\"ak-ul\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">gerar impacto positivo na sociedade<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">criar conex\u00f5es mais profundas com o p\u00fablico<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">alinhar valores da marca a quest\u00f5es relevantes<\/p>\n<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Diferente do marketing tradicional, que foca apenas em vendas, essa estrat\u00e9gia visa construir um legado que v\u00e1 al\u00e9m do consumo.<\/p>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">Como o marketing est\u00e1 transformando a sociedade?<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2424\" src=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-300x200.jpg 300w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-1024x683.jpg 1024w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-768x512.jpg 768w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-1536x1024.jpg 1536w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/medium-shot-latin-friends-hanging-out-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">1. Campanhas de conscientiza\u00e7\u00e3o<\/h3>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Muitas marcas est\u00e3o usando sua influ\u00eancia para:<\/p>\n<ul class=\"ak-ul\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">educar sobre sa\u00fade p\u00fablica (ex.: campanhas de vacina\u00e7\u00e3o)<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">combater a desinforma\u00e7\u00e3o (ex.: checagem de fatos)<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">promover inclus\u00e3o e diversidade<\/p>\n<\/li>\n<\/ul>\n<h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">2. Sustentabilidade e consumo consciente<\/h3>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Empresas est\u00e3o adotando pr\u00e1ticas como:<\/p>\n<ul class=\"ak-ul\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">redu\u00e7\u00e3o de pl\u00e1stico em embalagens<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">incentivo \u00e0 reciclagem<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">produtos com impacto social positivo<\/p>\n<\/li>\n<\/ul>\n<h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">3. Apoio a causas sociais<\/h3>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Marcas est\u00e3o se posicionando em quest\u00f5es como:<\/p>\n<ul class=\"ak-ul\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">igualdade de g\u00eanero<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">direitos humanos<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">combate ao racismo e \u00e0 LGBTQIA+fobia<\/p>\n<\/li>\n<\/ul>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">O papel do profissional de marketing nessa transforma\u00e7\u00e3o<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2427\" src=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-300x200.jpg 300w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-1024x683.jpg 1024w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-768x512.jpg 768w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-1536x1024.jpg 1536w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/social-media-marketing-concept-marketing-with-applications-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Para atuar no marketing com prop\u00f3sito, \u00e9 essencial:<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u2705 Ter empatia e entender causas sociais<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\u2705 Saber comunicar mensagens complexas de forma clara<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\u2705 Medir o impacto real das campanhas<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\u2705 Colaborar com ONGs e institui\u00e7\u00f5es sociais<\/p>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">Exemplos reais de sucesso<\/h2>\n<ol class=\"ak-ol\" start=\"1\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Natura e a Amaz\u00f4nia \u2013 A marca investe em bioeconomia e prote\u00e7\u00e3o da floresta.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ben &amp; Jerry\u2019s e justi\u00e7a social \u2013 A empresa usa seu marketing para defender causas como igualdade racial.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Dove e autoestima \u2013 Campanhas que promovem a aceita\u00e7\u00e3o corporal.<\/p>\n<\/li>\n<\/ol>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">Como come\u00e7ar a aplicar o marketing com prop\u00f3sito?<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2431\" src=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-300x200.jpg 300w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-1024x683.jpg 1024w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-768x512.jpg 768w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-1536x1024.jpg 1536w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/colleagues-thinking-with-post-its-side-view-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nLeia tamb\u00e9m \u00a0<a href=\"https:\/\/akatu.org.br\/\" data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"link\" target=\"_blank\" rel=\"noopener\">https:\/\/digiwin.com.br\/news\/opoderdoconteudonomarketing\/O poder do conte\u00fado no markting<\/a><\/p>\n<p>&nbsp;<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Se voc\u00ea quer usar suas habilidades para gerar impacto:<\/p>\n<ul class=\"ak-ol\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Escolha uma causa que fa\u00e7a sentido para voc\u00ea ou sua empresa.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Pesquise organiza\u00e7\u00f5es que j\u00e1 trabalhem com essa causa.<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Desenvolva campanhas aut\u00eanticas \u2013 Evite o purpose washing (fingir ter um prop\u00f3sito s\u00f3 para vender).<\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Me\u00e7a os resultados \u2013 Al\u00e9m do engajamento, avalie o impacto social real.<\/p>\n<\/li>\n<\/ul>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><\/h2>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">O futuro do marketing com prop\u00f3sito<\/h2>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">As tend\u00eancias mostram que:<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\ud83d\udccc Consumidores preferem marcas com valores claros<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\ud83d\udccc Empresas que ignoram quest\u00f5es sociais perdem relev\u00e2ncia<br data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"hardBreak\" data-prosemirror-node-inline=\"true\" \/>\ud83d\udccc Profissionais com habilidades em impacto social ser\u00e3o mais valorizados<\/p>\n<h2 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\">Conclus\u00e3o: marketing que transforma<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"63\" data-end=\"586\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2422\" src=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-300x200.jpg 300w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-1024x683.jpg 1024w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-768x512.jpg 768w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-1536x1024.jpg 1536w, https:\/\/digiwin.com.br\/news\/wp-content\/uploads\/2025\/04\/authentic-small-youthful-marketing-agency-2048x1365.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"\" data-start=\"63\" data-end=\"586\">O marketing com prop\u00f3sito est\u00e1 se consolidando como uma poderosa ferramenta de mudan\u00e7a, redefinindo o papel do profissional de comunica\u00e7\u00e3o e aproximando as marcas das causas que realmente importam para a sociedade. Mais do que campanhas publicit\u00e1rias bem-feitas, trata-se de uma postura \u00e9tica e estrat\u00e9gica diante dos desafios contempor\u00e2neos. Ao assumir compromissos reais com causas sociais, ambientais e culturais, marcas constroem v\u00ednculos genu\u00ednos com seus p\u00fablicos e se tornam agentes ativos na transforma\u00e7\u00e3o do mundo.<\/p>\n<p class=\"\" data-start=\"588\" data-end=\"996\">Para os profissionais da \u00e1rea, essa \u00e9 uma oportunidade \u00fanica de unir talento criativo a uma atua\u00e7\u00e3o com significado. Ao compreender profundamente as necessidades da sociedade e comunicar mensagens que inspiram, educam e mobilizam, o marketing passa a ser uma ponte entre prop\u00f3sito e a\u00e7\u00e3o. A responsabilidade vai al\u00e9m da est\u00e9tica e do alcance; envolve escuta ativa, empatia, coer\u00eancia e mensura\u00e7\u00e3o de impacto.<\/p>\n<p class=\"\" data-start=\"998\" data-end=\"1343\">Al\u00e9m disso, o marketing com prop\u00f3sito \u00e9 um diferencial competitivo. Empresas que se posicionam com autenticidade conquistam n\u00e3o s\u00f3 a prefer\u00eancia dos consumidores, mas tamb\u00e9m o respeito do mercado e da comunidade. Com transpar\u00eancia, engajamento e compromisso real, \u00e9 poss\u00edvel criar campanhas que n\u00e3o apenas vendem produtos, mas constroem legados.<\/p>\n<p class=\"\" data-start=\"1345\" data-end=\"1686\">Em um cen\u00e1rio onde o prop\u00f3sito orienta decis\u00f5es e estrat\u00e9gias, o marketing deixa de ser apenas uma ferramenta de neg\u00f3cios e passa a ser um agente de transforma\u00e7\u00e3o social. E voc\u00ea, j\u00e1 pensou em qual causa sua marca pode defender? O futuro come\u00e7a agora \u2014 e ele precisa de profissionais dispostos a transformar o mundo, uma campanha de cada vez.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">REFER\u00caNCIAS:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><a href=\"https:\/\/exame.com\/marketing\/\" data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"link\" target=\"_blank\" rel=\"noopener\">Exame \u2013 Marketing com prop\u00f3sito<\/a><\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><a href=\"https:\/\/hbr.org\/\" data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"link\" target=\"_blank\" rel=\"noopener\">Harvard Business Review \u2013 O poder do prop\u00f3sito<\/a><\/p>\n<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><a href=\"https:\/\/akatu.org.br\/\" data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"link\" target=\"_blank\" rel=\"noopener\">Instituto Akatu \u2013 Consumo consciente<\/a><\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Marketing com prop\u00f3sito: como os profissionais est\u00e3o transformando a sociedade &nbsp; O marketing com prop\u00f3sito est\u00e1 redefinindo o papel dos profissionais de comunica\u00e7\u00e3o, indo al\u00e9m das vendas e do branding tradicional para se tornar uma ferramenta poderosa de transforma\u00e7\u00e3o social. Cada vez mais empresas e marcas est\u00e3o adotando estrat\u00e9gias que n\u00e3o apenas geram lucro, mas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas"],"_links":{"self":[{"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/posts\/2417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/comments?post=2417"}],"version-history":[{"count":5,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/posts\/2417\/revisions"}],"predecessor-version":[{"id":2448,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/posts\/2417\/revisions\/2448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/media\/2419"}],"wp:attachment":[{"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/media?parent=2417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/categories?post=2417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiwin.com.br\/news\/wp-json\/wp\/v2\/tags?post=2417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}